The Catalogue TV Channel Brand & Advertising Campaign Brief
The brief generated an opportunity to create a new TV channel around the subject area of my interest.
The concept was a TV channel on electronic music (EDM) documentaries and films, as there isn't a dedicated channel for this subject and content. This new TV channel covers electronic music from birth to the present, in the forms of documentaries and films. The visual aspects and aesthetics of the brand and identity contains the sense and feel of a mysterious and riddled theme, that ultimately, reveals itself to what it is. The aim was to engage and to gain interest with the audience and viewer with an experimental and playful style, that reflects visually on electronic music.