The brief was to rebrand a lesser known music festival, and in my case, I chose to rebrand Global Gathering. This brief was delivered in my first year of university.
The concept behind the rebrand and identity of Global Gathering is utilising a theme of outer space and sci-fi. The reason why I chose this theme is that the current sub-genres of EDM (Electronic dance music) consist of futuristic named genres, such as future bass and future house. Accordingly, with the theme of outer space and sci-fi, I was achieving a sense and feel of futurism.